Privacy Policy

Effective date: February 5, 2026

1. Who we are

This Privacy Policy explains how SSW Management LLC ("Mill Iron 4," "we," or "us") collects, uses, and shares information when you use milliron4.com (the "Site"). We operate Mill Iron 4 at 1758 Frankfort Ave, Louisville, Kentucky 40206.

Effective date: February 5, 2026

2. Information we collect

Information you give us.

  • Contact details and messages you send through our forms, such as your name, email address, phone number, event details, and anything you write to us

  • Your email address if you sign up for our newsletter

  • Information you give a reservation or gift card provider, described in section 7

Information collected automatically. When you visit the Site, we and our service providers may collect your IP address, browser and device type, the pages you view, the pages that sent you to us, and the date and time of your visit. This is done with cookies and similar tools, described in section 5.

We do not ask for sensitive information through the Site. Please do not include things like health details or government ID numbers in a message to us. If you have a food allergy, tell your server when you dine with us.

3. How we use information

We use the information we collect to:

  • Answer your questions and respond to private event inquiries

  • Manage reservations and gift card orders together with the providers we use

  • Send our newsletter and other updates if you signed up

  • Understand how the Site is used and improve it

  • Run and measure advertising for the restaurant

  • Protect the Site, prevent fraud and abuse, and follow the law

4. How we share information

We share information only as needed to run the restaurant and the Site:

  • Service providers that help us operate, including our email newsletter provider (Kit), Squarespace, and any analytics or advertising tools described in section 5. They may use the information only to provide services to us, under their own terms.

  • Reservation and gift card providers, OpenTable and Toast, described in section 7.

  • Legal and safety reasons, such as responding to a lawful request, enforcing our Terms of Service, or protecting someone's safety.

  • Business changes, if the restaurant or its operator is sold or reorganized and the information goes with it.

We do not sell your personal information for money.

5. Cookies, analytics, and advertising

The Site may use cookies and similar technologies, including pixels, to remember settings, see how visitors use the Site, and measure our advertising. The Site uses the Meta Pixel, Google Analytics, and Google Ads tools. The Meta Pixel and Google Ads tools help us measure and show our advertising, and Google Analytics shows us how visitors use the Site.

Some advertising tools may let the advertising company use information about your visit to show you ads on other sites, which some laws call targeted advertising. You can control this by:

  • Changing your browser settings to block or delete cookies

  • Using the ad settings in your Facebook, Instagram, or Google accounts

  • Using a browser or extension that sends an opt-out signal, or opting out through the Digital Advertising Alliance at https://optout.aboutads.info

Blocking cookies may affect how parts of the Site work.

6. Email and newsletter

If you sign up for our newsletter, we use Kit to send it, and Kit receives your email address and signup details. Every email has an unsubscribe link, and you can also email us at info@milliron4.com to be removed. We will still send you messages about a reservation, gift card, or event that you requested.

7. Third-party platforms and AI tools

  • OpenTable. Reservations are made through OpenTable. It collects what you enter, such as your name, contact details, party size, and date and time. Its own privacy policy applies, and we receive the booking details.

  • Toast. Gift cards are sold through a page hosted by Toast. Toast handles payment card details. It also shares purchase information, such as names, contact details, and order details, with us so we can serve you. Toast's own privacy statement applies to what it collects.

  • Google Maps and AI tools. Our business information, such as hours, menu, photos, and contact details, may appear in Google Maps and in AI assistants or concierge features run by others. If you use those tools, the company that runs them handles what you type, under its own privacy policy. We do not control those tools or see your conversations with them.

  • Links. The Site may link to other websites, such as social media pages. Their privacy practices are their own.

8. How long we keep information

We keep information for as long as we need it for the purposes above, then delete it or make it anonymous. In general, we keep the information you give us until you ask us to remove it. We may keep some records longer where the law requires, such as for tax or accounting.

9. Security

We use reasonable measures to protect information, but no website or service is completely secure. Please use care when sending us information.

10. Your choices

You can ask us to tell you what personal information we hold about you, correct it, or delete it by contacting us using the details in section 13. We will respond within a reasonable time, and we may need to confirm who you are first. You may be able to appeal if we decline, and we will tell you how. You can also unsubscribe from marketing emails at any time and manage cookies as described in section 5.

11. Children

The Site is not meant for children under 13, and we do not knowingly collect information from them. If you believe a child has sent us information, contact us and we will delete it.

12. Changes to this policy

We may update this policy from time to time. The effective date above will change when we do. Continued use of the Site after an update means you accept the new version.

13. Contact us

Questions or requests about this policy can go to info@milliron4.com, or by mail to SSW Management LLC, 1758 Frankfort Avenue, Louisville, Kentucky 40206, or by phone at (502) 365-1451.